Lighthouse, a UK-based platform for the travel industry, has acquired The Hotels Network, a Barcelona-based company specializing in AI-driven marketing for hotels. This acquisition follows Lighthouse achieving unicorn status after raising €351.83M in Series C funding. By integrating The Hotels Network’s technology, Lighthouse enhances its platform's capabilities to include pricing intelligence and personalized marketing for hotels, crucial for driving direct bookings. The collaboration promises to improve guest experiences and revenue potential for over 20,000 hotels globally, supported by advanced AI tools and real-time analytics.
"Joining Lighthouse accelerates our mission of helping hotels worldwide to maximise their direct channel potential. Our combined AI capabilities and commercial intelligence will give hoteliers a powerful edge to elevate their direct booking strategies to capture more revenue."
"The acquisition will combine Lighthouse's commercial intelligence platform with AI-driven marketing technology from The Hotels Network, enhancing their service offerings to hospitality teams."
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