Adzymic Launches AgenX Creative Agent - First of its Agentic Suite

"Adzymic today (20th May, 2026) announced the launch of the AgenX Creative Agent, the first release in its agentic suite, marking a structural shift in the digital advertising ecosystem: from fragmented, manual workflows to interoperable, agent-to-agent execution built on open protocols. Alongside the Creative Agent, Adzymic is unveiling Agent as a Service (AaaS), a new subscription model that opens the AgenX platform to brands, agencies, and media owners globally."

"At the core of the AgenX suite is its Creative Agent - an industry-first agentic creatives platform capable of generating rich media and interactive HTML ad units autonomously from a single campaign brief, producing assets across formats, sizes, and languages. One of AgenX's pioneering adopters is Cathay Pacific Airways. Karen Cheung, performance marketing manager at Cathay Pacific, noted, "What stands out is the breadth and consistency of outputs generated at scale.""

""From a single brief, we are seeing a wide range of high-quality, brand-compliant assets that are immediately deployable across formats. The ability to traffic these dynamically, whether programmatically, directly, or through agentic workflows, creates a far more agile testing environment for campaign performance.""

""At Mediacorp, we are always looking for ways to help partners and clients connect more meaningfully with audiences across our premium, brand-safe inventory. Our work with Adzymic has supported this by enabling us to deploy richer ad formats and use AgenX outputs to develop more r""

Adzymic launched the AgenX Creative Agent and an Agent as a Service subscription model. AgenX shifts digital advertising from manual, fragmented workflows to interoperable agent-to-agent execution using open protocols. The Creative Agent generates rich media and interactive HTML ad units autonomously from a single campaign brief, producing assets across formats, sizes, and languages. Cathay Pacific uses the platform to generate broad, consistent, brand-compliant assets at scale and deploy them through programmatic, direct, or agentic workflows for faster testing. Mediacorp uses AgenX to deploy richer, brand-safe ad formats and connect more meaningfully with audiences across premium inventory.

Read at Exchangewire