Advertising giant JCDecaux partners with GreenJinn

"In traditional use of media there is often a blind spot. How do you know who sees your Out-of-Home advert and goes on to buy your product in store? You cannot retarget those who engaged with the ads and bought the product. How do you know which advert is driving the most sales?"

"GreenJinn Treasure allows brands to go beyond brand awareness of their ad spend and deliver tangible and measurable call-to-actions to drive in-store activation and generate actionable insights with retargeting opportunities. It is an easy way for consumers to get cash back on their groceries and for the brands; to track exactly how their campaign is performing."

"The shoppers will interact with an ad on a JCDecaux owned outdoor billboard or 6 sheet. They scan the QR code and are taken directly to the offer in GreenJinn app. They then buy that product full price in store or online, snap a picture of the receipt on the app and get the cash back straight to their bank or PayPal."

JCDecaux, the world's largest out-of-home advertising company, has partnered with Greenjinn, a cashback app, to address a critical gap in advertising measurement. Brands face pressure to demonstrate sales impact with limited budgets, yet traditional out-of-home advertising lacks conversion tracking capabilities. The partnership introduces GreenJinn Treasure, which connects outdoor billboard advertisements to measurable in-store purchases. Consumers scan QR codes on JCDecaux billboards, access offers through the Greenjinn app, purchase products in-store, photograph receipts, and receive cashback rewards. This mechanism provides brands with actionable data on campaign performance, consumer journey insights, and retargeting opportunities while delivering tangible value to consumers through cashback incentives.

Read at Thedrum