"The judge has set another trial for this month to determine whether Google should be forced to sell off parts of its advertising business due to its illegal conduct."
""It felt like for many years no matter how well we innovated there was a barrier holding us back," Goel told Bloomberg. "That barrier wasn't the limits of our technology. It was Google's illegal monopoly. Every time we adapted or innovated, Google found new ways to stack the deck.""
"PubMatic works with websites to sell advertising, competing directly with the Google Ad Manager (formerly DoubleClick). According to testimony from Google's antitrust trial last year, the company considered buying PubMatic in 2011, but ended up purchasing advertising technology provider AdMeld instead."
PubMatic filed a lawsuit alleging that Google illegally monopolized the ad technology market and is seeking billions in damages. A federal judge previously found that Google illegally monopolized ad exchanges and ad servers, and a new trial will decide whether Google must divest parts of its advertising business. PubMatic CEO Rajeev Goel said Google’s monopoly created barriers that hindered the company’s innovation and that the lawsuit aims to ensure online advertising markets operate fairly. PubMatic sells ad inventory for websites and competes directly with Google Ad Manager; Google considered buying PubMatic in 2011 but bought AdMeld instead.
Read at TechCrunch
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