Adobe launches standalone app for generating AI videos, images
Briefly

Adobe Inc. has introduced the Firefly mobile app for Android and iOS, emphasizing the capabilities of its AI-powered image generation tools. This app includes features such as generative fill, generative expand, and text-to-video creation. Designed to be user-friendly, it allows for easy removal of photo distractions and aspect ratio adjustments for social media. While free to download, users need credits to generate content, which can be purchased through a monthly subscription plan. This app aligns with Adobe's strategy of showcasing AI while integrating with its existing Creative Cloud ecosystem.
Adobe's new Firefly mobile app highlights advanced AI capabilities like generative fill and text-to-video features, making image editing more accessible and user-friendly.
The dedication to a standalone Firefly app by Adobe showcases its aim to place AI tools at the forefront of creativity, allowing deeper engagement from users.
Despite the app’s free download, generating content requires credits, which can be obtained through a subscription, ensuring Adobe's monetization strategy aligns with user needs.
By allowing users to opt for models from OpenAI or Google, Adobe provides flexibility and choice, enhancing the creative capabilities of users while leveraging powerful AI technologies.
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