"Together, AdMonsters and AdExchanger create a more complete ad tech ecosystem, combining industry intelligence and industry-leading journalism with real-world expertise from the professionals running ad operations today. For readers, the integration delivers a clear path from insight to execution. For advertisers, it offers a powerful way to engage the full ad tech buying committee within a single, trusted environment. AdMonsters will retain its community-driven identity and practitioner-first voice as a foundational community within AdExchanger, while benefiting from expanded reach, visibility, and sustainability."
""For years, publishers have naturally moved between AdMonsters and AdExchanger for different parts of the same conversation," said Dave Colford, SVP at Chief Marketer Network. "As ad operations and ad tech have matured, that overlap has only increased. Bringing AdMonsters together with AdExchanger reflects us following how the community has evolved on its own, and now the entire ecosystem has a bigger platform.""
""AdMonsters has always been built by and for people doing the ad ops work inside publisher organizations," said Sarah Sluis, Group Editorial Director at AdExchanger. "That doesn't change. What changes is scale. As part of AdExchanger, AdMonsters' insights and community will travel further across the broader ad tech universe." As part of the integration, AdMonsters' content will have a larger presence at all AdExchanger events."
AdMonsters will be integrated into AdExchanger, consolidating content onto AdExchanger.com. The integration merges publisher-focused ad operations expertise with ad tech journalism to create a more complete ad tech ecosystem. Readers gain a clearer path from insight to execution, and advertisers gain a single, trusted environment to engage the full ad tech buying committee. AdMonsters will retain its community-driven identity and practitioner-first voice while gaining expanded reach, visibility, and sustainability. AdMonsters content will appear more prominently at AdExchanger events, giving publishers more accessible opportunities to learn, connect, and engage.
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