""The majority of what we're seeing falls into some form of a discovery category where a consumer is trying to learn something, to figure something out. It's a treasure trove of information.""
""The beta is about seeing how that behavior plays out on other AI surfaces, including Dupe, an AI search engine for affordable product lookalikes, and buy-now, pay-later platform Sezzle, which is building a chat experience of its own.""
AI chat is increasingly resembling a media channel, necessitating the development of an advertising model. adMarketplace is testing performance advertising through its AI Discover product, which integrates sponsored placements into AI chat experiences. The beta follows a successful alpha program that revealed significant commercial intent in user queries. adMarketplace's systems, Commercial Intent Vector and Arena, analyze chat content for ad targeting and decision-making. The initiative aims to explore consumer shopping behavior within AI chats across various platforms.
Read at AdExchanger
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