"Stepping into this role is a real opportunity to turn strategy into impact. Our people and culture are core to Adform's ability to scale quickly and sustainably, and I'm excited to build on the work we have already started. My priority is to strengthen leadership capability, accelerate talent growth, and build an organisation powered by data, AI and a culture that balances performance with engagement."
"Her promotion signals Adform's commitment to building scalable, future-ready talent capabilities. Buinickaitė's vision for the role centres on equipping leaders with insight-driven approaches and fostering strong strategic partnerships to build high-performing teams."
Adform has promoted Dovilė Buinickaitė to senior vice president, people & culture, where she will oversee the company's global people strategy, talent management, leadership development, and organizational culture. Buinickaitė brings extensive HR leadership experience from her previous roles at a major Nordic retail organization in the Baltics, where she supported agile transformation, developed leadership capabilities, and fostered learning culture. At Adform, she has served as HR director and vice president, building the global people function, leading HR business partner teams, and overseeing performance management, compensation, and employer branding. She also played a key role in establishing Adform's second-largest global site in Mumbai. Her promotion reflects Adform's commitment to developing scalable, future-ready talent capabilities. Buinickaitė's strategy focuses on equipping leaders with data-driven insights, fostering strategic partnerships, strengthening leadership capability, and building a performance-driven culture balanced with employee engagement.
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