Adform celebrated the success of its AI-powered Campaign Planner through a client livestream event, which showcased testimonials from early-access users. The campaign achieved impressive engagement metrics, far exceeding benchmarks, indicating strong demand for enhanced media solutions. Close partners like Vodafone and Publicis provided crucial feedback, contributing to the Planner's development. CEO Troels Philip Jensen and CTO Jochen Schlosser hosted the event in London, emphasizing Adform's focus on innovation and tailored solutions that address evolving client needs in the digital advertising landscape.
As the digital landscape keeps changing, we want to make sure that we're reaching the right people on the right devices without losing sight of how our media budget is being spent.
The resulting livestream, which aired exclusively to Adform's clients on 13th March, achieved impressions over three times the benchmark and engagement over twice the benchmark.
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