"Adelaide, the leader in attention-based media quality measurement, has launched the AU Ecosystem website, a dedicated hub connecting advertisers, publishers, media agencies, and measurement partners around a shared standard for media quality. Available at ecosystem.adelaidemetrics.com, the platform makes it easy for buyers and sellers to discover and work with AU Ecosystem partners, plan and transact based on attention quality rather than reach alone, and unlock new opportunities for collaboration."
"The AU Ecosystem is built around AU, Adelaide's proprietary metric that predicts an ad placement's likelihood of capturing attention and driving outcomes. Introduced earlier this year as a marketplace for attention-based media quality, the initiative has gained rapid momentum, with 54 partners now participating. The new portal serves as a curated marketplace of premium inventory, enabling advertisers to incorporate high-AU partners into their media plans seamlessly, communicate directly with publishers about placement quality, and gain greater transparency into media performance."
AU Ecosystem is a website connecting advertisers, publishers, media agencies, and measurement partners around a shared standard for media quality. AU is Adelaide's proprietary metric that predicts an ad placement's likelihood of capturing attention and driving outcomes. The platform enables buyers and sellers to discover partners, plan and transact based on attention quality rather than reach, and fosters collaboration across the ecosystem. The portal functions as a curated marketplace of premium inventory, allowing advertisers to incorporate high-AU partners into media plans and gain greater transparency into media performance. High-AU packages and AU guarantees provide scaled, quality-focused inventory and committed minimum attention scores. Fifty-four partners participate, creating new channels for business and campaign opportunities.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]