Developers have raised concerns over fees to Apple and Google for app distribution, making it hard to earn revenue. Adapty has launched FunnelFox, an innovative tool that allows app creators to use web-based quizzes for customer acquisition, eliminating the need to pay app store commissions. The platform enables users to generate a link to download their app after payment, significantly increasing their revenue potential. Early trials with 100 customers revealed that revenue doubled compared to traditional mobile in-app purchases, indicating a positive shift in app monetization strategies.
A year ago, I had a chat with our top customers of the revenue tracking product and realized that they acquire a big chunk of customers through the web by building acquisition funnels internally.
FunnelFox has a drag and drop tools to build quizzes to acquire customers. It also has an AI component, which can suggest different questions based on the App Store or Play Store link.
Customers have seen their revenue double as compared to direct revenue from mobile in-app purchases.
The startup has two core parts of the business: an SDK that helps app makers with subscriptions and a platform for marketers to target audiences.
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