Last month, a major merger took place in the ad tech industry, with Equativ and Sharethrough joining forces, focusing on CTV expansion and revenue growth despite market disruptions and uncertainties.
The industry is predicting further investments in curation, retail media, AI, and a shift towards focusing on inventory quality, with potential impacts from the upcoming Google-DOJ case.
Verve Group's acquisition of Jun Group for $185m highlights the ongoing activity in the mobile sector, reflecting a dynamic start to the summer in ad tech.
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