Dustin Cha, Ad-Shield's chief strategy officer, reflected on a pivotal moment of understanding the adverse effects of ad blocking on smaller publishers, saying, "We understood that we were removing or blocking the ads, but we didn't think about the impact for the smaller publishers." This insight sparked the company's shift from blocking ads to developing solutions to support publishers impacted by these practices.
Ad-Shield's launch of ad block recovery software is designed to help publishers monetize 'dark traffic,' which refers to unmeasured and unmonetized web traffic. The company estimates this dark traffic can represent up to 32% of a publisher's audience, indicating a significant revenue opportunity that is currently being overlooked in web analytics.
Collection
[
|
...
]