Ad of the Day: Apple unveils slow-motion cinematic tribute to action films
Briefly

Apple has released a new advertisement as part of its 'Shot on iPhone' campaign that highlights the slow-motion feature of the iPhone 16 Pro. In a playful twist on the classic action movie trope of walking away from an explosion, the two main characters engage in a comedic dialogue about their slow-motion walk. The ad emphasizes not only the phone's impressive filming capabilities but also a lighthearted perspective on cinematic clichés, aiming to resonate with a global audience through various media channels.
In Apple's latest 'Shot on iPhone' installment, a humorous twist on the classic action trope juxtaposes slow-motion footage with characters who reflect on the absurdity of their scenario.
The advertisement cleverly mixes action and comedy, with one character basking in the fictional intensity while the other humorously questions the motifs of cinematic explosions.
Read at The Drum
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