Analysts anticipate a rise in political ad spending post-Biden's non-re-election decision, favoring The Trade Desk Inc. and Snap.
MAGNA forecasts a $9 billion U.S. political ad spending in 2024, indicating a 10% increase from 2020, amidst heightened competition for voter attention.
Oppenheimer projects an increase in The Trade Desk's political ad revenue for 2024 due to Biden's withdrawal, signaling a potential significant uptick in the company's financial performance.
Truist analysts uphold a Buy rating and $105 target on TTD, anticipating Q2 results to surpass expectations driven by CTV and Retail Media strength, emphasizing the upcoming political ad spending benefits.
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