"Google Ads analyzes campaign performance a week after you apply a bid or budget recommendation (for example, adjusting budget or targets) from the Recommendations page. We then compare this performance to an estimate of what would have happened if you hadn't applied the recommendation. The report shows you the difference, highlighting the additional value you received. For example, you might view a message like, "You got 10 more conversions than you would have if you hadn't applied the budget raising recommendation.""
"You can find the impact of your applied recommendations in the "Recommendations" section of your Google Ads account. A summary of recent impact will appear in a callout on the main "Recommendations" page. For a detailed breakdown, navigate to the new Results tab. Here, you'll find performance impacts grouped by recommendation type, Budget and Targets. You can also filter to only Budget changes or Target changes"
"There is a new Google Ads help document named About the Results tab in Google Ads Recommendations. It explains that in the Results tab, you can now view the performance impact after you apply them. This document was spotted by Hana Kobzová who posted about it on PPC News Feed - she wrote, "Google has published a new official help page introducing the Results tab in Google Ads Recommendations, allowing advertisers to measure the actual performance impact after applying certain recommendations.""
The Results tab displays measured performance impacts after applying bid or budget recommendations. Google Ads analyzes campaign performance one week after applying a recommendation and compares observed results to an estimated counterfactual of no change. The report highlights differences and quantifies additional value, such as extra conversions gained after raising budget. A summary of recent impacts appears in a callout on the Recommendations page. The Results tab provides a detailed breakdown with impacts grouped by recommendation type, specifically Budget and Targets. Filters allow viewing only Budget changes or only Target changes.
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