A Spectrum Of TV Creative; PMax Concedes A Few New Advertiser Controls | AdExchanger
Briefly

Advertisers can use AI to generate entire TV commercials.Spectrum Reach launched an AI tool on Wednesday that clients can use to input basic company information (name and location), select the desired tone for the commercial and choose one of 11 different AI voices.And then, voila.Spectrum its tool can whip up a custom video in five minutes or less.
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