Heather Kelly, an accomplished CEO of a public relations firm, discusses the importance of a clear brand message in marketing strategies. She reflects on an experience where a potential client struggled to articulate their business's value, illustrating a common issue among tech startups with vague messaging. Kelly emphasizes that a well-defined brand message builds trust and credibility, helping companies distinguish themselves and connect with their audience. She highlights that without clarity, businesses risk losing media attention and effectively communicating with their customers.
When your business strategy pivots, your marketing must follow suit... It's vital to establish your brand message so it accurately reflects your services and goals.
An unclear or buzzwordy message will set a journalist's BS radar to high alert... They need to know exactly how you're solving real-world problems.
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