"When you're in execution mode all the time, a few things happen: You don't have time to zoom out and challenge whether what you're building still makes sense. You can't test new tools, frameworks or ideas that could improve your work (not just faster). You miss the opportunity to advise the business because you're too busy fulfilling requests from it."
"Our team is doing a workflow-building session, and I devised a fun workflow and automation based on the Parks and Rec show (Amy Poehler will be there after all!). Dig deeper: Strong MOps is how marketing runs on time and at scale But in doing this, I realized the number of new things that HubSpot rolled out recently and thought, "Why aren't we using these in our real marketing?""
MOps professionals are often overwhelmed by constant pings, last-minute requests, and dashboard emergencies, which pushes them into reactive execution. When teams stay in execution mode, they lack time to reassess whether current work still makes sense, to test new tools or frameworks, or to advise the business because they are busy fulfilling requests. Lack of time stifles innovation and leads to becoming order-takers. Creating deliberate space for strategy avoids that outcome. Practical practices include blocking 1–2 hours weekly as protected 'future ops' time for thinking, testing, and sketching, and prioritizing experimentation and strategic review across the team.
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