"It's very important for marketers to prepare themselves for these tectonic changes that are happening all around us,"
"cannot just be creative specialists who are sitting in their corners or just be performance marketers who are running on the treadmill nonstop,"
"They need to understand these new technologies - they need to invest time and effort to educate themselves."
Eighty percent of CMOs plan to increase organizational spending on AI and data in 2024, up from 57% the previous year, according to Accenture. Generative AI tools such as Sora, Midjourney, DALL-E, ChatGPT and Stable Diffusion are expected to fuel creative idea generation and augment production, while operations- and process-focused applications aim to unlock efficiency gains. Brand leaders must broaden skill sets beyond pure creative or performance specialisms to understand emerging technologies and invest in education. Some companies are rapidly adopting AI while emphasizing safety and ethical considerations. Personalization faces challenges amid widespread signal loss.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]