The article discusses the rapid advancement of AI technology, particularly in marketing, where agentic AI is reducing the complexity and number of steps in campaign execution. Accenture exemplifies this transformation, reducing project steps from 135 to 85. AI agents, unlike traditional tools, can autonomously operate across various platforms, showcasing their potential to streamline operations. Amidst this 'AI arms race,' companies are urged to consider how to incorporate these technologies strategically into their marketing efforts to enhance efficiency and effectiveness.
Agents have helped slice the number of steps in a marketing project from an average of 135 down to just 85.
What sets agents apart is their ability to act autonomously, orchestrating across apps and platforms to perform a task without human intervention.
Leaders should already be thinking about how to integrate this new technology into their operations.
Large language models (LLMs) like ChatGPT have demonstrated their skills but AI agents take automation to the next level.
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