"There's almost a need to have the corollary to employee reviews and one-on-ones where there's actually accountability to what decisions these [AI agents] are making... Can they back up decisions that were made? Can they explain what they're doing? And can we, as people who are now leading these virtual employees, do we feel comfortable with their level of work and the quality of it?"
"If I'm in marketing and I'm not talking to my sales brethren, and I'm not talking to my service brethren and aligning on how we're engaging customers and how we're taking surveys, what are the right touchpoints, how are we aggregating our data - we're making an enormous mistake and we're propagating that siloed problem."
"We found through that research that 7% of organizations have a well-established governance framework, 5% have training around how to use AI, and 9% believe that they're fully prepared to comply with regulations. So what does that leave us? That leaves us a major gap between usage and readiness."
The September MarTech Conference featured six panel discussions focused on data and AI and included participation from brands such as Adobe, Google, Expedia Group, Ford Motor Company, SAS, and Snowflake. All September sessions are available on demand, and a follow-up MarTech Conference on Nov. 4 will focus on AI and agents. Key themes included the need for AI governance and accountability for autonomous agents, the importance of cross-functional alignment across marketing, sales, and service to avoid data silos, and significant readiness gaps for governance, training, and regulatory compliance despite growing AI usage.
Read at MarTech
Unable to calculate read time
Collection
[
|
...
]