YouTube's latest strategy involves displaying ads when videos are paused on TVs, making it harder for users to escape ad exposure, particularly non-Premium subscribers.
The rollout includes ads appearing beside paused videos, with a dismiss button beneath them. So far, these ads are static, but past experiences hint at the potential for future changes.
For users who have experienced an increasingly ad-filled interface on their smart TVs, the necessity for a YouTube Premium subscription feels more pressing as ads become disruptive.
One Reddit user noted the empty spaces on the screen, implying that there could easily be more ads in the future, hinting at a trend of escalating ad intrusion.
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