YouTube is trying out a new ad format for live streams, with picture-in-picture mid-roll ads set to start appearing in eligible broadcasts.
Creators adopting live automated mid-roll ads have seen, on average, a more than 20% increase in in-stream ad revenue per hour.
The less disruptive ad format could better align with the live-streaming format, potentially providing more ways to connect with audiences.
The new ad format aims to incorporate promotions into live streams without cutting into the stream's flow, offering a less intrusive way to generate revenue.
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