YouTube detailed the beginning of picture-in-picture (PIP) videos during mid-roll. Creators can enable PIP for ads played during their content, aiming to create a less disruptive experience for viewers.
The new PIP ad format is designed to help creators maintain a less disruptive viewer experience. It is expected to roll out for 'some viewers on select devices' in the coming months.
Less disruptive ads are welcomed on YouTube, potentially making the platform's stance on ads more acceptable. YouTube's crackdown on ad-blocker users involved cutting off video streams.
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