YouTube Shorts ad payouts to creators highlights deeper monetization woes
Briefly

YouTube's decision to share ad revenue on Shorts last month was intended to help creators make more cash.So far it hasn't, and creators aren't sure if (or when) it ever will.Creators can't see past the fact that they're actually losing money as a result of Shorts.Their content may be being viewed by more people because Shorts content reaches viewers far beyond a creator's target audience, but those people aren't necessarily going to enjoy what they're seeing.
Read at Digiday
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