YouTube on TVs getting unskippable 30-second and pause screen ads
Briefly

YouTube Brandcast is a keynote highlighting the virtues of the platform for advertisers, and the 2023 edition included two big announcements that will impact the TV ads experience.YouTube on connected (smart) televisions is adding 30-second "non-skips."These unskippable ads will appear on YouTube Select content, which is what the company deems to be the top videos.
Read at 9to5Google
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