YouTube's expanded partnership with Shopify enables eligible Shopify Plus and Advanced merchants to sign up for its Shopping affiliate program, enhancing collaboration with creators.
The Chrome extension allows creators to save products while browsing retailers' websites and tag them in their videos, promoting seamless integration of shopping features.
With over 30 billion hours of shopping-related videos watched in 2023, YouTube aims to drive even more shopping content by adding features that benefit both merchants and creators.
This update positions YouTube to better compete with TikTok's commerce solution, addressing the growing importance of online shopping in video content.
Collection
[
|
...
]