YouTube recorded 30 billion watch hours of shopping videos in 2023, with a 25% rise in watch time for shopping-related content. The platform aims to improve shopping experiences for creators and followers by introducing features like curated product collections and a new affiliate hub.
Bridget Dolan, managing director of partnerships for YouTube Shopping, emphasized the importance of creators' influence on viewers' interests. The platform's affiliate program, with over 300 brands, enables targeted ads based on creators and specific products.
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