"For example, by explaining you're happy to engage with studio content and post any projects you're proud of. You can share the work you don't love in a temporary way (to your stories for example, or removing it from your grid). You could even offer to manage the studio social accounts, and help build a following on their own profile."
"And there are lots of ways to build your personal brand offline. Getting involved with universities, whether that's reviewing portfolios or guest lecturing. Putting your hand up for public speaking events. Mentoring, awards juries... The list is endless. It shows you're willing to improve the studio's visibility without jeopardising your authenticity. And you do hold a lot of power. The average person gets 561 per cent more engagement sharing a brand message, than when that same message is shared by a company."
Negotiate how to showcase work by posting projects you are proud of and sharing less-loved work temporarily via stories or removing it from your grid. Offer to manage studio social accounts and build their following while creating personal tiles or beautiful mockups to present projects the way you want. Develop a personal brand because individual visibility feeds back into studio reputation. Build offline presence through universities, guest lecturing, public speaking, mentoring, and awards juries to increase visibility without sacrificing authenticity. Protect and gatekeep your online voice when necessary to maintain personal power.
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