Amazon’s Prime Video service has replaced its cheapest plan with an ad-supported tier, requiring users to pay an extra $3/month to remove ads. This change may increase the number of ads seen by viewers as Amazon ramps up its advertising load beyond a 'very light ad load' initially offered.
Kelly Day, of Prime Video International, confirmed that the advertising load would 'ramp up a little bit more into 2025', though specific territories and formats remain undefined. Despite some frustration, subscriber churn has been lower than anticipated, indicating users are still engaging with the platform.
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