"We're living through a seismic workforce disruption. Business leaders are poised to have a significant impact on the way our economy is shaped over the next decade. You already see it with the big company CEOs creating a cult of celebrity far beyond anything we've seen historically, but this phenomenon cascades down to all leaders across companies. Today, however, your personal brand is built in authentic micro-moments-how you lead meetings, navigate change, and bring others along."
"Your personal brand-or "leadership signature" if you really want to avoid the "b" word-is built through micro-moments: the tone you bring to a meeting, the decisions you make, and how you develop and support people during times of transformation.As Al put it, "Every stakeholder conversation is a chance to show people what you're about." That starts with understanding the beliefs and motivations that drive others. "People can only see things from their seat," he added. "If you want them to see things from yours, you first need to see things from theirs.""
Seismic workforce disruption requires leaders to shape economic outcomes over the coming decade. Personal brand, reframed as a leadership signature, is formed in everyday micro-moments: meeting tone, decision-making, and support during change. Every stakeholder interaction becomes an opportunity to demonstrate priorities by first understanding others’ beliefs and motivations. Personal brand-building can coexist with humility and is not mere self-promotion; it involves translating team impact into stories that resonate with business goals. Strategic storytelling connects people to purpose and helps leaders elevate work beyond tasks. Authenticity and empathy enable leaders to bring others along through transformation.
Read at Fast Company
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