You Need More Than Data to Understand Your Customers
Briefly

from Harvard Business Review5 months ago
That's because today's marketers have mistaken information for intimacy.
Harvard Business Reviewhttps://hbr.org/2023/12/you-need-more-than-data-to-understand-your-customers
More data should lead to better understanding; yet contemporary marketers find themselves extracting comparatively marginal insight about who these people truly are.
Harvard Business Reviewhttps://hbr.org/2023/12/you-need-more-than-data-to-understand-your-customers
Read at Harvard Business Review
#marketers #data #customers
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