YMU agency expands its influencer roster by signing TikTok stars Max Balegde, Talia Mar, Victor Kunda, Emily Norris, and @imtheproblem. Lucy Loveridge leads the new global entertainment division to support these influencers beyond social media.
Max Balegde, known for chaotic Hollywood interviews, has 3.5M TikTok followers. Talia Mar, a singer-songwriter, had a chart-topping collaboration. Victor Kunda, viral for breadstick videos, and Emily Norris, focusing on motherhood content, also join.
YMU represents diverse talents like Simon Cowell and Claudia Winkleman. CFO Anthony Zarmakoupis stepped down, replaced by Lauren Miller. The agency looks to elevate clients' brands globally beyond social media.
#ymu-agency #tiktok-stars #influencer-marketing #global-entertainment-division #branding-and-representation
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