In 2024, e-commerce heavily revolved around China, with platforms like Shein and Temu dominating the market, significantly impacting international shipping and regulations.
The US government's crackdown on the de minimis rule, along with increasing tariffs proposed by president-elect Donald Trump, indicates a significant shift in the e-commerce landscape.
Amazon's launch of the Haul store marks its attempt to securely step into the e-commerce arena dominated by Chinese rivals, reflecting the ongoing struggle for market share.
With TikTok Shop achieving over $100 million in sales, it highlights the growing influence of social media platforms in the global e-commerce market.
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