X's app will highlight trending content and offer cross-device compatibility, with future ad options for TV. The focus on video content aims to engage users seamlessly across devices.
Video partners like Tucker Carlson and Paris Hilton have faced challenges, affecting X's content strategy. Contract cancellations with stars like Don Lemon have impacted the app's video push.
X aims to leverage the popularity of video content despite setbacks with partners. Exclusive deals with WWE and The Big 3 basketball league signal a continued focus on engaging video content.
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