Social Media Today
5 months agoMarketing
X Showcases Connected TV App
X's app will focus on trending content and cross-device compatibility, with plans for new ad options on TV later.
X's video partners like Tucker Carlson and Paris Hilton have faced challenges and contract cancellations, affecting the app's content strategy and engagement.
Despite setbacks with video partners, X aims to capitalize on the popularity of video content and shift towards dedicated TV apps similar to TikTok. [ more ]