Super Bowl LVIII was one of the biggest ever on X - completely smashing key metrics from last year, with impressions, user posts and video views rising 31%, 41% and75% respectively YoY.
Other winners were Duolingo for the brand post with the most likes, Mountain Dew for the most video views, and Draft Kings, for the brand without a national TV spot that sparked the most conversation in the app.
But either way, insights like this provide some more perspective on the value of X for promotions.
[
add
]
[
|
|
...
]