X filed a lawsuit against the Global Alliance for Responsible Media, claiming antitrust violations through coordination to dissuade advertisers from spending on the platform.
The lawsuit alleges GARM conspired with brands like CVS, Unilever, and rsted to withhold advertising revenue after Elon Musk's takeover of X, costing X billions.
House Judiciary Committee expanded its probe into GARM's activities, questioning more than 40 member companies on their relationship with the coalition.
Elon Musk accused X's advertisers of trying to blackmail him by pulling ads after endorsing an antisemitic theory, singling out Disney's CEO as having a negative viewpoint on the association.
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