Trend Genius allows advertisers to hand select the conversation topics they want to align with: this can be anything from the Olympics or professional sports leagues, to fashion, music, AI, and beyond.
Then when conversation about these topics organically reaches a heightened level or velocity on X, an ad featuring preprogrammed creative is automatically deployed on the platform.
When the conversation calms down and stabilizes, the ad is automatically turned off. This aims to maximize relevance of the paid ad creative on X, while minimizing 'waste.'
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