X fired a kill shot at Garm. Now, ad industry collaboration & standards-setting may suffer

Elon Musk bullied an advertising trade organization into closure by filing an antitrust lawsuit, claiming boycotts cost X billions of dollars.

X cited a US House report stating Garm's activities might be illegal under antitrust laws, involving collusion and demonetization of specific content.

Linda Yaccarino explained the boycott's intent was to deprive X users of the 'Global Town Square,' costing the platform 'billions of dollars'.

Read at The Drum