X's amended lawsuit alleges that Twitch conspired with the WFA's GARM initiative to withhold advertising revenue, violating federal antitrust laws and significantly impacting the company's financials.
The ongoing legal battle showcases X's concerns over corporate partnerships and their decisions to pull advertising, which X claims is damaging to its revenue and market position.
Following X's lawsuit, GARM announced its discontinuation, indicating the complexities of advertising partnerships in the current media landscape and the pressures faced by media platforms.
X's lawsuit against companies like Twitch and WFA illustrates the growing tension between social media entities and advertisers, particularly regarding the portrayal of content on digital platforms.
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