Wyndham taps Havas as integrated agency of record across creative, media

"It's a transformative shift for Wyndham and one we believe will help drive meaningful, long-term consumer engagement and, in turn, greater returns for our thousands of franchisees," said Marissa Yoss, vice president of media and brand marketing at Wyndham Hotels & Resorts.

Havas credited its Havas Converged model as the difference-maker in its pitch to Wyndham, designed to foster collaboration by using data, technology and AI to bring together the agency network's talent, capabilities, platforms and expertise.

Despite significant support from Wyndham shareholders, Choice Hotels decided to drop its $7 billion takeover bid for Wyndham Hotels & Resorts, citing incomplete consensus for pursuing the transaction.

In appointing 72andSunny and Dentsu X, Choice Hotels aims to elevate its consumer marketing strategy, focusing on campaigns like 'A Stay for Any You', signaling a shift towards more integrated marketing efforts.

Read at Marketing Dive