"I won't sugar coat this,"
"We have a lot of hard work ahead, and of course, it won't be easy."
Cindy Rose becomes CEO of WPP on a quiet British Labor Day and inherits a company facing significant operational and market challenges. She succeeds Mark Read, who will remain until Dec. 31 to oversee the handover. Rose brings experience from Vodafone, Disney and Microsoft and has served on WPP's board since 2019. Insiders acknowledge the holding company is struggling and outsiders see no easy fix. Rose must stabilize the firm, restore client spending amid an uncertain economy, and manage competing leadership centers at Sea Containers House and 3 World Trade Center. The appointment signals willingness to look beyond traditional advertising solutions.
Read at Digiday
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