World Federation of Advertisers discontinues small brand safety initiative after Elon Musk's X sues

The World Federation of Advertisers is discontinuing its Global Alliance for Responsible Media initiative, days after being sued by X, over allegations of coordinating a massive advertiser boycott following Elon Musk's purchase of the company in 2022.

X sued WFA and companies like Unilever, Mars, CVS Health, and Orsted, accusing GARM of contributing to an advertising pause post-Musk's acquisition of the company, alleging a conspiracy to withhold billions in advertising revenue and violations of antitrust laws.

X CEO Linda Yaccarino praised GARM's discontinuation as a necessary step, emphasizing that no small group should dominate monetization. Despite this apparent victory, X might face a tough legal battle with the sued advertisers.

Read at WRAL.com