A small brand safety initiative, the Global Alliance for Responsible Media, is ceasing operations due to allegations of coordinating a massive advertiser boycott post-Elon Musk acquisition, as highlighted in a lawsuit by X, formerly Twitter.
X CEO, Linda Yaccarino, expressed support for the end of GARM, suggesting it as a 'necessary step in the right direction' and emphasizing the importance of not allowing a small group to monopolize monetization opportunities.
#world-federation-of-advertisers #global-alliance-for-responsible-media #lawsuit #advertiser-boycott #digital-safety
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