Wonderful Halos is showcasing the great lengths children will go to keep the seedless mandarins for themselves with its playful 'Hands Off My Halos' campaign, an effort that marks the brand's first integrated campaign in half a decade.
Central to the effort are two commercials. The first, 'IRS,' begins with a mother apologizing for taking the last Halo before her daughter accepts her apology and offers condolences of her own for ratting her mother out to the IRS.
The campaign's extension beyond the television could also introduce the brand to a wider audience. Additionally, the effort arrives amid the colder months, which could see parents reaching for more vitamin C-packed foods like citrus fruits.
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