The Campaign Podcast explores the impact of Trump's re-election on UK advertisers, highlighting themes like purposeful ad campaigns aimed at bridging societal divides. The discussion includes the implications of Meta's changes to its global DEI programs and US fact-checking policies. Advertisers are responding with adjustments in media spending and strategy, as they navigate the effects of US politics on their messaging and audience engagement in the UK.
Sneezing, coughing and catching a cold from the other side of the Atlantic might be this year's theme for UK advertisers.
Brands are adjusting their ad strategies in response to the changing political climate, particularly after Trump's re-election.
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