The article explores the impact of artificial intelligence on the marketing industry, highlighting a success story where AI-generated digital twins outperformed human hosts in a livestream, generating $7 million in sales. It discusses Meta's plans to fully automate digital advertising by 2026, indicating a significant shift away from traditional marketing roles. The narrative contrasts the past romanticized view of marketers with the future, where AI might dominate the creative process, providing insights into how businesses may operate without human marketing teams.
Chinese tech entrepreneur Luo Yonghao and his cohost recently killed it themselves on a sleek Baidu livestream promoting 133 products. They raked in $7 million in sales...
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