Speaking to The Drum after a company-wide town hall meeting, chief executive officer Sarah Golding says that clients, staff and industry observers are invited to refer to T&Pm by any number of pronunciations.
According to Golding, the emergence of generative AI tools has changed the game. Creative agencies must be able to boast media expertise and vice versa, she argues.
#agency-rebundling #agency-merger #generative-ai #media-and-creative-expertise #advertising-industry-changes
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